Seeking to improve outcomes for young people nationwide, particularly for boys and young men of color, President Obama established the My Brother’s Keeper (MBK) Challenge. The initiative asks local leaders to design and implement a “cradle-to-college-and career strategy” for helping those who lag behind. Maskar worked with The Mayor’s Office to develop the MBK Philadelphia report and collateral, which highlights the programs, initiatives, and policies that promote improved outcomes for boys and young men of color.
The Philadelphia Energy Authority (PEA) is a municipal authority organized by the City of Philadelphia to help reduce energy costs, enhance energy efficiency, obtain clean, renewable and affordable energy supply, and reduce energy consumption. Maskar helped develop their first report and executive summary, A First Look: The General Fund, which examines current energy use, the history of how we got here and makes recommendations for future improvements.
The Next Great City Coalition is comprised of more than 100 organizations dedicated to improving Philadelphia by advocating for policies that improve the environment, strengthen neighborhoods, and increase economic competitiveness. The coalition identified six key initiatives for the next Mayoral term beginning in 2015 and asked Maskar to design and develop the website that would launch those new recommendations.
The OMG Center for Collaborative Learning began as a nonprofit organization that provided strategic planning, evaluation, and capacity-building services for major philanthropies working in the social sector. 30 years later, their name had become an instant messaging abbreviation. The need for a name change launched a thoughtful and deliberate exploration of where the organization stands today and how they view their next generation of growth. Maskar worked with SteegeThomson Communications to develop a new name, tagline, and logo and in early 2015, the company became Equal Measure. Maskar designed and developed their website, and continues to support the brand’s collateral materials and ongoing design needs.
At a National Forum on Youth Violence Prevention a delegation of Philadelphia officials met with White House and Department of Justice officials and delegations from nine other cities. The meeting also served as the kickoff for Philadelphia’s strategic planning process, leading to the development of a strategic plan for youth violence prevention.
Working with the Office of the Mayor, Maskar Design created the design for the strategic plan summary publication that launched the city’s efforts.