New Site, Award of Excellence!

Earlier this year, we designed and developed Equal Measure’s website. They were so smitten with the new site that they submitted it for some web awards and guess what? They won the 2015 WMA Award for Outstanding Achievement in Web Development, Standard of Excellence Award for Nonprofits! We’re excited and happy that we could them achieve this. If you haven’t seen the site check it out. It’s a clean, simple site that employs responsive design for easy viewing on multiple devices. Congratulations Seth and Equal Measure!


Topics: Branding, Re-branding, Uncategorized, Web launch

New Name. New Brand.

The OMG Center for Collaborative Learning began as a nonprofit organization that provided strategic planning, evaluation, and capacity-building services for major philanthropies working in the social sector. 30 years later, their name had become an instant messaging abbreviation. The need for a name change launched a thoughtful and deliberate exploration of where the organization stands today and how they view their next generation of growth. The new name, tagline, logo, website, and collateral materials were a logical outgrowth of those discussions and in early 2015, the company became Equal Measure.

Topics: Branding, Featured, Publications & Reports, Re-branding, Web launch

Full cycle

Maskar recently debuted a new website for the Greater Philadelphia Bicycle Coalition. The Bike Coalition has transformed Philadelphia’s streets and neighborhoods into more livable and safe places by promoting and advocating bicycle transportation.

The new site takes a fresh look at what the Bicycle Coalition has been doing for many years by updating the look, feel and function of the site so it is mobile-friendly with an easy to use custom-built CMS.

Topics: Re-branding, Web launch

Making a (new) name for itself

Sometimes a name change is in order. Did you know Google started out as BackRub, and Pepsi-Cola was first marketed as Brad’s Drink? When Delaware Valley Grantmakers hired Maskar Design and Steege Thomson to rebrand the organization, the first order of business was a look at their name. more

Topics: Branding, Campaigns, Re-branding