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New Name. New Brand.

The OMG Center for Collaborative Learning began as a nonprofit organization that provided strategic planning, evaluation, and capacity-building services for major philanthropies working in the social sector. 30 years later, their name had become an instant messaging abbreviation. The need for a name change launched a thoughtful and deliberate exploration of where the organization stands today and how they view their next generation of growth. The new name, tagline, logo, website, and collateral materials were a logical outgrowth of those discussions and in early 2015, the company became Equal Measure.

Topics: Branding, Featured, Publications & Reports, Re-branding, Web launch

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