The Philadelphia Foundation

reporting progress

Founded in 1918, The Philadelphia Foundation (TPF) is one of the nation’s oldest community foundations. Their goal is to improve the Greater Philadelphia region through funding support for nonprofits, especially those serving and supporting vulnerable populations. Maskar Design has worked with TPF to communicate their strategy and vision for their second century, most recently through their latest annual report.

The print version of TPF's year in review focuses on four key areas of impact.

The companion microsite tells the same stories from the past year and uses subtle text and image animations to draw the viewer through each of the four primary strategy areas.

Overall, the online experience is expansive, easy to digest, and captures the impact of The Philadelphia Foundation's work.