New Name. New Brand.
The OMG Center for Collaborative Learning began as a nonprofit organization that provided strategic planning, evaluation, and capacity-building services for major philanthropies working in the social sector. 30 years later, their name had become an instant messaging abbreviation. The need for a name change launched a thoughtful and deliberate exploration of where the organization stands today and how they view their next generation of growth. The new name, tagline, logo, website, and collateral materials were a logical outgrowth of those discussions and in early 2015, the company became Equal Measure.