Visit Philadelphia (formerly GPTMC)

Philly Homegrown: Real Local Flavor

Maskar worked with GPTMC to promote Philadelphia’s vibrant local food movement. Based on consumer research about perceived value, we developed the Philly Homegrown campaign name and tagline and then created a logo and website to feature Philadelphia purveyors, restaurants, farms, and local food events. The site was launched at a press event at Philly’s Reading Terminal Market that included press kit materials, also designed by Maskar. Turns out we are more than just great pretzels…

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