Philanthropy Network Greater Philadelphia
Renaming a Brand
Sometimes a name change is in order. When Delaware Valley Grantmakers hired Maskar Design and SteegeThomson Communications to rebrand the organization, the first order of business was developing a new name. Board, staff and membership all felt the current name no longer reflected its new strategic plan, so our design process began with staff and board interviews. Name, tagline and logo options were tested, concepts refined, a brand style book and collateral applications created, and the organization was reborn as Philanthropy Network Greater Philadelphia at their annual members meeting in late 2013.