Logo and Brand Development
While your brand begins with your name and your logo, it is also an intangible asset that creates distinctive images and associations in the minds of your audience.
Penn Human Computer Interaction (Penn HCI)
Assistant professors Andrew Heard and Danaë Metaxa from Penn wanted a colorful logo and playful site where they could recruit postdocs and graduate students interested in Human Computer Interaction.
Organizing for Education
Organizing for Education provides retirees from the New Jersey Education Department the tools and training needed to organize for funding to maintain health benefits and pensions in NJ.
Alliance for Health Equity
When the Brandywine Health Foundation was looking for a name that reflected their focus, we helped them launch as The Alliance for Health Equity. The logo references equity (vs equality) as the three dots get to the same position, in spite of starting in different places.
ZERO Fare Program
Philadelphia, working with SEPTA, created a pilot program to provide free transit for low income residents. The program logo picks up elements from the SEPTA logo and incorporates colors from the key card pass provided to participants.
StreetBox PHL
StreetBox PHL provides tools for communities to take back the streets with furniture, flower installations, and sidewalk cafes. The logo references the toolbox of resources the organization brings to communities to help them create great outdoor spaces.
Birdsfoot Farm
Avalon Nature Preserve launched Birdsfoot Farm, where they practice rotational grazing, low till farming, and pasture grazing for their chickens, whose eggs they sell at their farm stand. The farm’s name refers to Birdsfoot Trefoil, which is a common plant in the pea family. The whimsical take on the name creates a logo that complements Avalon’s branding style.
Also see: Avalon: A Branding Case Study
