Jersey Water Works started as the Urban Water Infrastructure Initiative, a collaboration between multiple agencies, nonprofits, and stakeholders seeking to improve the aging water infrastructure in New Jersey. Their goal was to develop a new name and brand and build a website that would inspire collaboration, keep partners informed and invested in progress.
![](https://maskar.com/wp-content/uploads/2017/04/jww-brand.gif)
The new name emphasizes the working collaboration and the ultimate goal…better infrastructure that works to create stronger communities.
As part of the rebranding process, we designed a new website, creating a custom responsive WordPress site that Jersey Water Works staff could update easily.
![](https://maskar.com/wp-content/uploads/2017/04/JWW_dt_m1-e1513700770908.png)
The homepage is flexible and allows the client to control what content is displayed and to add or remove special announcements.