All that rain. For most of us, it means the inconvenience of finding an umbrella. But Philadelphia’s Water Department sees a bigger picture and wants consumers to understand stormwater and how it affects the larger system. We visualized Philly’s underground infrastructure, explained the impact of stormwater, and highlighted its innovative management processes through a series of posters and other collateral that PWD uses in educational presentations, social media and when talking with local news outlets.
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Logo Development
While a brand is more than just a name and a logo, that’s often where it starts. Over the years, we’ve worked with many organizations to develop a new logo and tag line (and sometimes a name). We’ve included a few snapshots of logos and their applications below.
Boomerang
Boomerang sells certified pre-owned furniture for offices and needed a way to explain the process to their customers. Maskar developed large format installations for their showroom, along with sell sheets and truck graphics, that explained to customers how they source, inspect, and sell the high-end product.