While a brand is more than just a name and a logo, that’s often where it starts. Over the years, we’ve worked with many organizations to develop a new logo and tag line (and sometimes a name). We’ve included a few snapshots of logos and their applications below.
Jersey Water Works started as the Urban Water Infrastructure Initiative, a collaboration between multiple agencies, nonprofits, and stakeholders seeking to improve the aging water infrastructure in New Jersey. Their goal was to develop a new name and brand and build a website that would inspire collaboration, keep partners informed and invested in progress.