Avalon Park and Preserve is a nature preserve located on Long Island, New York. The goal of this project was to properly represent Avalon as a place where people can visit and enjoy the local environment with the understanding that nature and wildlife should be respected and protected. Avalon struggled with vandalization, visitors interacting heavily with the wildlife, and seeing too much human impact on the surrounding environment. Maskar presented alternative descriptors to replace park and preserve to reinforce a ‘nature comes first’ message and developed a logo/ branding system that accurately represented the Avalon experience.
Archives
Brandywine Red Clay Alliance
Brandywine Red Clay Alliance was formed in 2015 when two watershed conservation organizations merged. Based on a 318-acre conservation center in West Chester, they work to preserve and repair the local watershed, engage volunteers in conservation programs, and educate future environmental stewards through classroom programs and a summer nature camp.
New Connections
The Robert Wood Johnson Foundation created the New Connections program to provide research grants, networking, and skill-building to scholars who are historically underrepresented in research disciplines. Our client Equal Measure has served as the National Program Office since 2008, and we have worked with them to develop ongoing materials for the New Connections program.
Philadelphia Foundation
Founded in 1918, The Philadelphia Foundation (TPF) is one of the nation’s oldest community foundations. Their goal is to improve the Greater Philadelphia region through funding support for nonprofits, especially those serving and supporting vulnerable populations. Maskar Design has worked with TPF to communicate their strategy and vision for their second century, most recently through their latest annual report.
Philadelphia Energy Authority
In 2010, City Council established the Philadelphia Energy Authority (PEA) as an independent municipal authority with a focus on reducing energy consumption and expense in Philadelphia. Maskar Design has worked with PEA to create energy reports that detail ongoing initiatives and developed their website to put a spotlight on PEA’s programs and ongoing efforts.